I am loving that fashion is becoming more immediate - more consumer driven design, less trend projection... Oishii is about responding to real people with real needs in real time.
The dinosaur of traditional fashion retailing is being replaced by an intimacy and immediacy that is really gratifying for designers and the clients they serve!
Check out this article on Style.com to see where we have been and what the future may hold:
http://www.style.com/stylefile/2009/11/faster-than-fast-fashion/?utm_source=twitterfeed&utm_medium=twitter
Friday, November 13, 2009
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